By Shea Northcut
From the printing press all the way to online media, journalism is ever evolving and will continually progress. It is up to us to stay on top of this curve by hopping on board rather than watching this train go by. Though some say journalism is on its’ way out, it is actually just beginning. The future is now. It is time to act.
Newspapers
The article Journalism 2.0 explains how journalism “creates community on so many levels.” This creation is essential to the continuing viability of entire companies. As the market is changing, newspapers slowly slip out of the picture as new media come in. Newspapers don’t necessarily have to disappear, but new media must be supplemented to support their use.
Michael Riley from The Roanoke (Va.) Times described what it takes to make it in this industry in the December 2006 issue of Nieman Reports.
“No longer are we purely media companies,” said Riley. “We must become technology companies,too, and that means we must raise our technology IQ to compete in a digitally transformed world.”
Broadcast News
In a recent blog called “Buzz Machine” by Jeff Jarvis, he explains how news isn’t going anywhere but is simply changing its’ central focus. It won’t only be able the news organizations but also the communities and their needs. “The main focus is to provide platforms that enable communities to do what they want to do, share what they want to share, know what they need to know together.”
Another point that Jervis touches on is the reality of news organizations becoming smaller because it no longer holds a monopoly in a scarcity economy. Also, all local news organizations are shifting towards the focus specifically on beats. Beat reporters will not only be producing stories but also will maintain a blog to keep up with experts and people within the community.
Other Technologies
In order to compete in this digitally transformed world, there are new technologies that provide avenues for journalism to be used. Technologies such as IM, text messaging, Facebook, Twitter, blogs, Google, Yahoo, and others are transforming journalism into an instant way of receiving information. Everyone is constantly connected and able to communicate with anyone. This satisfies the needs and wants of people in our “get it now” society.
As journalists, our main objective should be to serve the common good. With the future in mind, it is important to stay ahead of the curve- this is an age of globalization and convergence of all news sources. It is an expectation to be a leader as our industry begins to combine all platforms of news to better serve the public in the networked digital age. It is time to step up and take hold of the bright future of journalism. It is not on it’s way out but is simply taking on a new face as it shifts in a new direction of multimedia.
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